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Our Approach

Demystifying Investments- The truth about how to invest your money.


Mindset: understanding, managing emotions, strategy, reduce stress


Understanding, Eliminating Confusion

Demystifying investments means understanding how to invest your money. The industry is built of many financial products with different costs. It can be misleading what is best for you. Seeking a financial professional is the first step in eliminating confusion about investments and creating a strategy that works, for the best return.


Strategy in Finances

Keep it simple.  Start by finding your risk score (I use Riskalyze with all my clients), then have a financial professional help you choose a low -cost portfolio that best suits your needs based on that score. Follow an Evidence Based Investing Strategy.  Markets are priced correctly.  This is known as the Efficient Market Hypothesis.  Diversify globally, also known as Modern Portfolio Theory.  Own small and value stocks in your portfolio.  Finally, avoid making emotional investing decisions.  Advisors play a game of trying to “beat” the market, but this cannot be done long term. The best strategy is to choose a portfolio around your risk score and “rebalance”. When the price of the stock goes down, you will buy more. When the price goes up, you will sell. This strategy is called, rebalancing. Simple as that. You want a financial professional to be your coach and ride the ups and downs with you, helping manage your emotions. To be successful long term, you want to avoid trying to time the market, picking individual stocks, and chasing manager performance.  Evidence and research has shown this is strategy doesn’t work long term.


“We believe you can add about 3% to your clients and distinguish your skills and practice if you implement Vanguard Advisor’s Alpha.” (portfolio construction, wealth management, and behavioral coaching) Vanguard


“66% of people aged 18-29 (and 65% of those 30 to 39) say investing in the stock market is scary or intimidating, compared with 58% of those aged 40 to 54 and 57% of those 55 and older.” (Forbes)